RIGHT NOW YOUR CLUB IS BEING SLANDERED AND MIS-REPRESENTED ON SOCIAL MEDIA

A sample of Just 5 clubs in this video revealed
(Right Click HERE save target as)

2 clubs with an extreme damage being done for over 12 months
1 with a moderate level of concern
2 with an effective facebook presance


The Problem
Facebook, Twitter and new and emerging social media services represent a huge opportunity for promotion but also a huge opportunity to damage your brand. These pages are viewable by anyone and come up in google search results.

Facebook official pages.
These are pages setup to promote businesses. Anyone can setup a page RIGHT NOW representing themselves as your club.. Staff or patrons may have already setup a page with good intentions but don’t manage this page. Letting people post damaging comments and pictures/video. There is legal ways of gaining control back of these but it takes time and money. Who is in control of your facebook presence right now? If your staff member that controls this page is terminated, how will you get this page back? They can post vindictive comments, delete the page or even send your patrons to a rival clubs strait away.. A lot of damage can be done in the time it takes you to get your page back.

Facebook Fan pages.
Fan pages can be started by anyone and you have no way of stopping them even with millions of dollars of legal fees.. The only thing you can do is (if you can identify them) stop them using your logo, slandering or representing themselves as you.. but this is costly.. facebook does not care, they will remove nothing.. it will be up to you to find and sue the individual..

Twitter
Are all the variations of your business name registered to you? Anyone can start an account as YOUR CLUB NAME and start representing themselves as you.. disgruntled gamblers and ex employess.. it will be next to impossible to get your name back or even identify the person responsible..

The Solution

Facebook official pages
These pages should be owned by the club. If a staff member has started the page then it is owned by them. This page should be immediately terminated even if it has hundreds of members and a new page should be started by the club, the owner of the page will be the legal entity of the club. The page should be constantly monitored for abusive and damaging comments and these comments should be removed within hours.
If its so much trouble why not just create a page securing the name and then close it off for commenting and signups? Well that wont work, read bellow…

Facebook Fan pages
You have little control over these.. If the fanpage has more members or more activity (like commenting) than your official page then it will come up first in search results for your name.
Users don’t notice the difference between official pages and fan pages.. so whatever is said or done here will be mistaken as coming from your club.

How can we help?

Essential Package
Setup $500, ongoing $50 per month.
Provide report on what facebook pages and fan pages are online now.
Creation of official page, insertion of logo, insertion of 5 pics in gallery, very important changes to privacy and facebook settings that will limit the damage that can be done to your club.
Automated hourly scanning of your page for bad words (gambling, cursing etc) automated notification to your staff for removal of these.
Automated scanning and notification of creation of fan pages containing club name and 10 variations of club name.
Setup of twitter accounts in club name and 10 variations of club name.

Protection and Promotion Package
Setup $1000, ongoing $100 per month.
Complete management and promotion of your facebook presence.
Extensive search on  facebook, Twitter and 30 other social media sites to identify all mentions and presence of  club.
Creation of official page, insertion of logo, insertion of 20 pics in gallery, very important changes to privacy and facebook settings that will limit the damage that can be done to your club.
Monthly creation of up to 20 events on profile such as bands and karaoke nights etc.
Monthly addition of up to 20 posters/graphics (and removal of expired)  for promotions the club runs.
Promotion of your facebook url monthly to 100 search engines and directories.
Automated hourly scanning of your page for bad words (gambling, cursing etc)and  manual removal by us of these within 24hrs.
Automated hourly scanning and notification of creation of fan pages containing club name and 10 variations of club name.
Setup of twitter accounts in club name and 10 variations of club name.